Diane Ellis to step down as president of Chico`s brand

Fashion

Diane Ellis to step down as president of Chico`s brand

29 Nov `18

1 min read

Courtesy: Chico`s

Chico’s FAS, Inc, which retails Chico’s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico’s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico’s brand president. In the interim, Chico’s brand will be led by the company’s CEO and president Shelley Broader.

 

Chico`s FAS, Inc, which retails Chico`s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico`s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico`s brand president. In the interim, Chico`s brand will be led by the company`s CEO and president Shelley Broader.#

“We are committed to improving the performance of our Chico’s brand, and we believe this leadership transition and the merchandising and marketing changes underway, …, are necessary to reinvigorate broad-based consumer excitement and growth for the brand,” said Broader in a press release.

 

Chico`s FAS, Inc, which retails Chico`s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico`s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico`s brand president. In the interim, Chico`s brand will be led by the company`s CEO and president Shelley Broader.#

Chico’s FAS is a leading omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

 

Chico`s FAS, Inc, which retails Chico`s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico`s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico`s brand president. In the interim, Chico`s brand will be led by the company`s CEO and president Shelley Broader.#

As of November 3, 2018, the company operated 1,431 stores in the US and Canada and sold merchandise through 83 international franchise locations in Mexico. (RKS)

 

Chico`s FAS, Inc, which retails Chico`s, White House Black Market and Soma brands, has announced that Diane Ellis, president of the Chico`s brand, would depart effective November 30, 2018. The company has initiated a search to identify a new Chico`s brand president. In the interim, Chico`s brand will be led by the company`s CEO and president Shelley Broader.#

Fibre2Fashion News Desk – India

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